I wanted to create something that inspires someone to become the opposite of that.” Taking the cue from soul-worthy anthems, All We Need resides at the crossroads where hip-hop and folk meet. “They grow to become that kind of person. The audience he’s targeting is of his own age, a generation disenchanted with the fixedness of society and the inability to break through identity barriers, leaving them in “a place where they make a home in disbelief and resentment towards the world,” Raury explains. “This is the tipping point to start bringing dope music back to the forefront.” We have been hearing the same stuff for the past 15 years as far as what’s been at the top,” he relates.
“I actually wanted to change the way that people look at music, change the way the industry looks at music because most people don’t see it as something that can change your life. It made me want to chase my dreams and ever since then, I wanted to do that for other people.” Conventionally commodified album releases have certainly killed the spiritual element of songwriting – something that seems to have been lost in many a genre since folk and rock repped in the ‘70s. “One album changed my life and helped me believe in myself. His ambitions are high, but with such a cynicism-free approach we’re all ears. Edging away from the social weight of hip-hop, Raury engages his listeners in a spiritual journey, one which he undertook himself, to open minds, break barriers, and educate the heart, all in one fell swoop. Sitting face to face with Raury, we learn that the wise-beyond-his-years artist’s vocation is one that is earnestly engaged in creating a shift.
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